Janiah Piper

"MORE THAN MEDIA - MOVEMENT"

Digital Media & Community Engagement Strategist

• ME: The GENIE
• EXPERIENCED WISHES
• The RESUME
• MAGIC MATERIALIZED

I am a “genie” when it comes to creative directing. I enjoy taking someone’s idea or vision and turning it into something as close to reality as possible. For me, marketing is the perfect balance of storytelling, creativity, and strategy, allowing me to help others bring their ideas to life in a meaningful and impactful way.My interest in marketing is rooted in my lifelong background in the performing arts, where I developed both creativity and a strong attention to detail. Whether I’m working on presentations, graphic design, or event coordination, I bring a critical eye and a focus on making everything feel polished and intentional. Media has always been my escape, which is why I’m especially drawn to working behind the scenes—helping shape ideas and bring visions to life for others to escape in.

• Granting Financial Wishes
• Conjuring Community Support
• Unlocking the Next Big Picture
• Between Memory & Meaning

✨ THE WISH ✨

Increase awareness and engagement around financial-literacy programming among DC youth through accessible digital content, social media strategy, and workshops.

✨ THE MAGIC MAKER ✨

Co-Supervisor & Social Media AnalystDC Department of Insurance,
Securities & Banking (DISB)Washington, DC | Summer 2026

MARKETING STRATEGY · SOCIAL MEDIA · ANALYTICS
YOUTH ENGAGEMENT · TEAM LEADERSHIP

FEATURED DELIVERABLE

End-of-Summer Program Report

A comprehensive look at my summer experience supporting youth programming, social media strategy, team supervision, professional development, and program evaluation.

✨ THE WISH ✨

Create fundraising opportunities that generated financial support while giving audiences meaningful ways to engage with and contribute to collegiate performance organizations.

✨ THE MAGIC MAKER ✨

Project Manager · Merchandise DesignerIndulgence Dance Crew + Xclusive Step Team
University of RochesterRochester, NY | 2022 - 20253-Year Experience | 5 Fundraising Campaigns

CAMPAIGN CREATION · PROJECT MANAGEMENT · GRAPHIC DESIGN · BUDGETING · BOOKKEEPING

Developed and executed 5 themed fundraising campaigns across two collegiate performance organizations, combining campaign strategy, audience engagement, product curation, promotional outreach, event coordination, and merchandise design.

2022-2023

Indulgence Dance Crew

• View Campaign

Xclusive Step Team

• View Campaign

2023-2024

Indulgence Dance Crew

• View Campaign

Xclusive Step Team

• View Campaign

2024-2025
Collaborative Approach

Indulgence Dance Crew + Xclusive Step Team

• View Campaign

No two campaigns followed the same formula. Each required me to consider its audience, theme, product, purchasing method, pricing, and promotional approach. Through that process, I learned how to turn a fundraising objective into an experience that encourages participation while still reflecting the identity of the organization behind it.

Takeaways

Personalized candy bags were sold in person and delivered as gift boxes containing candy and additional products.

Candy grams were offered through both online and in-person purchasing, expanding access beyond face-to-face campus sales.

An open-campus battle competition where participants could compete or attend as audience members, with ranked prizes awarded based on placement.

Care packages combined DIY spa-at-home products with personalized motivational messages from team members.

Thanksgiving-themed care bags offered a seasonal product experience while supporting the team's fundraising goals.

✨ THE WISH ✨

Determine how a startup production company could enter the movie market by balancing profitability, audience demand, and marketing potential.

✨ THE MAGIC MAKER ✨

Marketing Analytics Project
Turning Data → Strategic RecommendationsSimon Business School · University of RochesterRochester, NY | 2025

MARKET RESEARCH ·
DATA ANALYTICS · AUDIENCE INSIGHTS
STRATEGIC RECOMMENDATIONS · DATA VISUALIZATION

Analyzed movie performance data to identify patterns in genre, budget, runtime, audience demand, and marketing potential, then translated those findings into strategic recommendations for a startup production company.

Analytics is more than interpreting numbers. The real value comes from connecting data, audience behavior, and market context to a decision.

✨ THE WISH ✨

Examine how China preserves and communicates a traumatic historical event when competing narratives exist around its meaning.

✨ THE MAGIC MAKER ✨

Communications Analytics Project
Turning Cultural Memory → Communications InsightUniversity of Rochester · Undergraduate ResearchRochester, NY | 2025

RESEARCH · STRATEGIC COMMUNICATION
STORYTELLING · AUDIENCE ANALYSIS

Government/Legal - Official recognition, accountability, and commemoration

Cultural - Memorialization, publications, and cultural remembrance

Personal - Survivor testimony and individual accounts

The preservation of a story can extend beyond the original event through institutional remembrance, cultural storytelling, personal testimony, and accessible media.

See the complete presentation for the full research question, historical context, analysis, examples, and conclusion.

A collection of awards, affiliations, testimonials, and recognition that highlight my contributions, achievements, and impact across academic, professional, and creative experiences.